The DIY Wix site. Set up over a weekend. Five generic pages. Doesn't show up in local search. Looks the same as every other provider in the area. Costs $30/month for the privilege.
The agency build. Looks great. Cost $5,000–15,000 upfront. Took three weeks to launch. Goes stale within six months because every update is a back-and-forth with the agency. By year two, it looks dated and you can't afford another rebuild.
No website at all. Relying on Mable, word of mouth, and hope. Invisible to anyone Googling you. Support Coordinators can't research you. Families can't recommend you anywhere except verbally.
First Practice is the fourth option - bespoke, comprehensive, fast, accessible, compliant, and priced so a new sole-trader can afford it without flinching. No templates. Built from scratch for your practice.