Three tiers. Pay only what you need. No setup fee, no lock-in, no surprises.
$99/ month
For new sole-traders getting set up.
$229/ month
Comprehensive presence with content depth that gets you found.
Everything in Starter, plus:
No fixed-term contract either way. Cancel anytime.
Every tier includes unlimited content changes, including new pages on request. The differences below are what gets built into your initial scope and what we produce on an ongoing basis.
| Capability | Starter | Growth | Authority |
|---|---|---|---|
| Core pages (home, about, contact, services overview) | |||
| A page per service you offer | |||
| A page per suburb you cover | |||
| Condition pages | |||
| Referrer-facing content layer (Support Coordinator-targeted) | |||
| Long-tail content (service x suburb x condition crosses) | |||
| Monthly blog posts | - | 2 / month | 4 / month |
| Google Business posts | - | 4 / month | 8 / month |
| GBP setup included | |||
| Monthly SEO reporting | - | Basic | Performance |
| Document templates (service agreements, intake forms) | |||
| Quarterly strategy call | |||
| Unlimited content changes (new pages included) | |||
| WCAG 2.2 AA + 90+ Lighthouse on every site |
Not sure which is right? Give us a call →
What you're actually paying for
The subscription pays for ongoing work, not just hosting. Here's what we actually do each month at each tier.
Starter
$99 / month
Growth
$229 / month
Authority
$429 / month
You're not renting a page; you're paying for a marketing team that keeps the site current, compliant, and producing content. Compared to hiring any of this work piecemeal (an SEO contractor, a copywriter, a compliance reviewer), the subscription is well below market rate.
Risk reversal
No setup fee. No deposit. Billing starts the day your site goes live, not the day you sign up. If we miss the 48-hour window, your first month is free.
Cancel anytime after that, no exit fee. Your domain and content always come with you.
Ownership, in plain language
The 12-month mark is when your subscription has covered the build properly; the early buy-out is the same logic, just paid up-front. Either way, you own it.
NDIS sole-trader marketplaces typically charge around 8-13% commission on every hour you bill. For a full-time sole-trader at $65/hr, that works out to several thousand dollars a year in marketplace commission - the exact figure depends on your platform's current schedule.
First Practice Growth is $2,748 a year. Authority is $5,148 a year.
For most full-time sole-traders, even Authority is less than they're already paying in marketplace commission. And the relationships you build through your own site are yours - not the platform's.
The day your site goes live, not the day you sign up. No setup fee, no deposit. If we miss the 48-hour go-live window, your first month is free.
Yes. Upgrade or downgrade anytime from your Stripe billing portal. The change takes effect on your next billing cycle.
Cancellation is immediate, with no exit fee. You keep your domain. We hand back your content as a downloadable archive. There's no recovery process if you want to come back - just sign up again.
Yes. Your domain is registered in your name. If you cancel, the domain is still yours to manage or transfer wherever you want.
Yes. The content on your site is yours. If you cancel, we'll hand it back as an archive you can use elsewhere.
After 12 months as an active customer, yes - the entire site is yours outright. That includes the design, the code, and all content. You can take it to another host or carry on with us. Want it sooner? You can buy the build out before the 12-month mark - give us a call for pricing. Before then, you keep your domain and content on cancellation, but the site build itself remains ours.
No fixed-term contract. Month-to-month. Cancel anytime.
Stripe handles billing. Most major credit cards and direct debit are supported. Invoicing for businesses available on request.
No. The tier price is the full price. No setup fee, no domain renewal fee, no hosting add-on, no maintenance plan. One monthly amount covers everything in your tier.
For business use, yes - it's a deductible business expense. Check with your accountant for your specific situation.
NDIS sole-trader marketplaces typically charge around 8-13% commission on every hour you bill, so a full-time sole-trader can easily pay thousands a year in marketplace commission. First Practice is $1,188–$4,788 a year depending on tier. One direct client a year pays for the subscription many times over.
The engineering layer (hosting, accessibility pipeline, compliance pipeline, the build itself) is productised. The content, structure, suburbs, services, and brand voice are built per practice from scratch. Systematising the engineering is what lets us deliver a $5,000-quality site for a sole-trader's budget.
Live in 48 hours. Cancel anytime. Your domain stays yours.
Still deciding? Give us a call →