Marketing for NDIS sole traders
Get the clients you trained for.
Practical marketing for NDIS sole traders. A website families find, copy Support Coordinators trust, and the option to add Google Ads when you're ready to scale.
The actual problem.
Most advice about "NDIS marketing" is generic small-business marketing in a borrowed jumper. It doesn't speak to how NDIS work actually flows.
Families search Google. Support Coordinators refer. Both need different signals to trust you. A website that talks past one of them is a website that wastes the other.
Your website is read by two different audiences.
Most NDIS sites talk to one and forget the other. Both matter.
Audience 1
Families and participants
- Searching Google for someone local.
- Reading the site aloud to a participant or partner.
- Looking for: "Do they sound like a real person? Do they understand my situation?"
- Trust signals: clear name, photo, real phone number, plain language, accessibility.
Audience 2
Support Coordinators
- Scanning your site in 90 seconds while a participant waits.
- Looking for: "Would I stake my reputation referring my participant here?"
- Trust signals: service depth, specialisations, response-time commitments, professional copy, compliance posture.
Most NDIS websites build for audience 1 and forget audience 2. Support Coordinators are a major referral channel for NDIS providers. Forgetting them costs you a large slice of your pipeline.
What marketing actually means for a sole trader.
A website families find and Support Coordinators trust.
The foundation. Without it, nothing else compounds. See the sole-trader build →
A Google Business Profile so you appear in local search.
Most sole-traders skip this. It's a free 30-minute setup that puts you on Maps when someone searches "[your suburb] support worker." Included as a one-off setup in Growth and Authority tiers. See pricing →
Google Ads, when you're ready to scale.
Paid acquisition for when organic, GBP, and referrals aren't keeping pace with capacity. A productised service, not a do-it-yourself trap. See Google Ads service →
These are not tricks. They are infrastructure. Most marketing fails because the infrastructure isn't there.
The First Practice approach.
Built for two audiences.
Every page reads cleanly to families and signals depth to referrers. No competitor does this by default.
Compliance-aware copy.
Written to comply with the 2026 NDIS advertising regime. You will not accidentally claim "registered" status when you are not. Free compliance check →
Australian made and run.
Real people, real ABN, real Australian time zone. No offshore content mills.
Live in 48 hours.
From signup to live website. Two business days. Not two weeks.
Pricing snapshot.
Three tiers. No setup fee. Cancel anytime.
| Tier | Price | Best for |
|---|---|---|
| Starter | $99/mo | Just starting, need to look legitimate |
| Growth | $229/mo | Growing, want GBP + monthly content |
| Authority | $429/mo | Established, want reports + strategy |
Add Google Ads management for $299-499/mo when you're ready to scale paid acquisition. See Google Ads service →
Marketing questions.
How fast will I get clients?
Honest answer: it depends on local demand and how quickly Google indexes your site. First inquiries usually come within 2-4 weeks of going live if you have a Google Business Profile set up. Google Ads can compress that to days, but you don't need it to start.
Do I need Google Ads to make this work?
No. Most sole-traders get steady inquiries from organic search, Google Business Profile, and Support Coordinator referrals once the website is built right. Google Ads is for accelerating, not replacing. We'll tell you when (and if) it's worth adding.
What about Mable or Hireup?
Marketplaces find you shifts. We help you build a practice. The difference: on a marketplace, the client is theirs and you pay a cut forever. On your own website, the client is yours and the cost is fixed at $99/month or less.
I've tried marketing before and it didn't work. Why is this different?
Most marketing for NDIS providers treats it as small-business marketing and ignores the two-audience reality. We start from how NDIS referrals actually flow, which is the structural difference. If you've spent money before and got nothing, the question to ask is: who was that website talking to?
Do I need to be NDIS-registered?
No. Unregistered providers can work with plan-managed and self-managed participants, which covers most NDIS participants. We'll write your copy to comply with the registration rules either way: you'll never accidentally claim "registered" status when you're not.
Tell us where you are and we'll show you a website that fits.
Live in 48 hours. $99 a month. Cancel anytime.
Prefer to talk first? Give us a call →